SEARSSTYLE

Sears / 2011 & 2012 / Lead Designer


This was the first client based project I worked on at Barbarian Group. Shortly after joining the team, I was put in charge of all the weekly refreshes for the homepage. Yuri Ono and I worked together to bring a more editorial/fashion feel to the hero imagery and type treatment. Along with the homepage, I was also tasked with a variety of responsibilities including: weekly single page refreshes; all asset prep for development; Kardashian Kollection monthly emails, coupons, brand and product page refreshes, sweepstakes; social contest design; and art directing an intern based in SF.

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